Boasting a circulation of more than 5.4 million, Canpages publishes over 70 local telephone directories across the nation. In addition, the company owns and operates Canpages.ca, Canada’s national online directory for local business and residential searches.
Our challenge was to create a brand id that addresses these service offerings in a modern, friendly and consistent manner. The sphere concept shown in the logo portrays movement and mobility, while the bright yellow conveys simplicity and ease of use. We then created a new brand standards guide and stationery package to showcase the new brand.
We created a new billboard campaign with ‘Superior Reach’ as the overall theme. It was displayed at 45 Greater Toronto locations along with a direct mail promotion to address the needs of commuting Torontonians who tend to live, work and shop in separate communities.
Ongoing, Coastlines has designed Canpages' new online search directory which is home to millions of searches every year.
www.canpages.ca