Dirty Laundry is all about intellect and imagination. Their clothing stands out within the fashion industry with the successful combination of hand-made treatments and applications. A vibrant and cheeky approach characterizes the designs, along with an urban and cosmopolitan flare. Their creations range from bizarre and quirky, funky to sweet, but always cool.
The clothes are made with a free and imaginative spirit, brought to life by colourful characters and slogans. We thought it would be a great idea to create a new logo around one of the characters and weave a story around it. So we worked with ACE, the wonder dog; an international art thief who speaks French and jets around in his rocket ship. We created hangtags, stationery, brand standards and a catalogue style brochure along with some direct mail pieces and a new website.