Warmth you can wear. The Hotwears® Bodyband, Pocketscarf, Neckwrap, handheater and headband hold eco-friendly hot packets to keep people warm anytime, anywhere. Coastlines partnered with Hotwears® to create a complete brand identity for this Canadian clothing firm.
A flaming logo mark, bold red colour palette and corresponding patterns were created to convey heat, style and simplicity. It was then applied to a stationery package and promotional materials.
Coastlines designed and developed a compelling flash Web site to promote the brand and innovative product line in a consistent brand environment with key positioning statements and taglines.
The creative has extended to include print ads, packaging and exhibit.
www.hotwears.ca