For almost 30 years, Superfeet has been providing premium insoles for different types of feet, for different activities and sports. They have three different product lines: Easy-Fit, Trim-To-Fit and Custom-Fit and a healthcare products divsion. Superfeet is about passion and commitment and providing their customers with healthy feet and a better life. Superfeet currently distributes throughout North America, Europe, Japan and Australia.
We created 11 category defining brand niches for the company. The campaign goal was to provide Superfeet’s retailers with promotional materials that show how Superfeet’s Premium Insoles provide outstanding comfort, performance and fit for people with active lifestyles. Each brand niche from Golf to Snowboarding has new product photography, imagery, illustrations and specially prepared written content for each application. The treatments were then applied to a new exhibit booth, all new dealer workbooks and product inserts, user guides, instore product displays and their website.