Coastlines teamed up with Black and Decker Home Hardware Group to create a brand launch for their new ‘Collections’ door handles, knobs, leversets and locks. Targeted at the mid-priced market — the products come in a variety of decorative styles and finishes. We wanted to show the product value by comparing it to the pride individual collectors‘ display with their own unique and sometimes ‘off-the-wall’ collections. The campaign included a bi-lingual folder, poster and product catalogue.
Innovation, quality and security are a part of every Weiser Lock® door hardware product and this has become synergistic with the brand name across Canada. Every year Weiser creates a new dealer program to showcase their brand strength and dealer marketing tools. We created a very unique piece that not only presented this information, but backed it up with benchmark statistics from the industry showing market reach. The campaign was designed in both French and English and fittingly themed: ‘The Power of Our Brand’.