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RISE ABOVE
WITH

Rebrand + Website

CREATE
PROPERTIES

RISE ABOVE
WITH

CREATE
PROPERTIES

Create Properties

Create Properties is a development company dedicated to creating inspiring properties that enhance communities and enrich peoples’ lives. Create’s mission is to elevate the standard for quality, innovation and future-forward design to create a defining legacy on the city skyline. Coastlines helped develop a brand strategy and value proposition that communicated and celebrated their commitment to building exceptional homes. 


Our first phase approach was to develop a logo and identity that aligned with the strategy and an aspirational tagline — ‘Rise Above.’ The Create logomark is informed by a definitive and confident sans serif black typeface to reflect impact and clarity. The mark depicts an abstract ‘plus’ sign and also symbolizes a pair of wings. Create elevates the human living experience and is committed to innovation. We developed a storyline and narrative that we applied to the new website. We developed comprehensive brand standards guidelines outlining logo usage and placement, colour palette and sub-brand elements.

Discovery

Brand Strategy

Logo & Identity

Story Development

Design

Website

Office Interior Design

Hoarding

Event Branding





Create’s website showcases their two new master planned communities while highlighting the Create brand value proposition.






















Vivid renderings depict living in the vibrant and connected Burnaby communities.