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ENHANCING
WEST COAST

Brand Identity + Website

LIVING
EXPERIENCES

ENHANCING
WEST COAST

LIVING
EXPERIENCES

Enso Group

Discovery

Brand Strategy

Logo & Identity

Story Development

Design

Website

Enso Group’s philosophy as a property developer is to build homes that foster connections to local communities – people, culture, and lifestyle. Each home is developed to be timeless with a subtle uniqueness that is true to the area and natural surroundings.


The brand draws inspiration from the Pacific West Coast where Enso works and lives. The coastline with its misty shorelines, majestic forests and natural rugged beauty contains a palette rich in colours and subtle tones. We worked to bring these elements forward into the brand as design elements to develop a visual system that tells a story of authenticity and the promise of inspired living experiences.


We designed the letterforms to have generous negative space between them. When viewed with the mark, the audience will feel a certain balance, simplicity and dynamism.  


The Enso website has been carefully designed to evoke balance and simplicity as mentioned, yet be a place where attainable homes are shown alongside luxury residences. The website is scalable in nature and will allow Enso to showcase their properties as they grow.    





“The Coastlines team guided our team every step of the way which not only resulted in an incredible new brand,

but also provided us the opportunity to analyze our business strategy with thought-provoking questions that helped bring our vision to life.

They are absolutely incredible at what they do.

We look forward to working with them on many more projects in the future.”


— Tim Loo, Co-Founder, Principal