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DRILL
LESS

Rebrand + Website

DISCOVER
MORE

DRILL
LESS

DISCOVER
MORE

Ideon Technologies

Discovery

Brand Strategy

Naming

Logo & Identity

Story Development

Design

Infographics

Website

Environmental Graphics

In response to the need for a comprehensive rebrand, Ideon, formerly named CRM GEO Tomography Technologies, was looking for a new identity to reflect its groundbreaking cosmic-ray muon technology. 


The name development process involved a deep dive into the company’s technology platform, leading to the creation of a brand strategy that defined Ideon’s persona, attributes, and value proposition. The result was the name “Ideon,” derived from ‘identify,’ ‘idea,’ and the reference to ‘muon’ and ‘on,’ emphasizing the company’s constant pursuit of being “always on” target, and the right path.


The new identity reinforces Ideon’s image as a true technology pioneer, creating emotional connections and engagement points across its audience. It also reflects Ideon’s commitment to innovation, trust and excellence, providing a cohesive and recognizable identity for the company in diverse contexts, including its website, collateral materials, stationery, motion graphics, advertising and trade show assets.


Recognition: Graphis Award - Sliver 2023   |   Summit Creative Award - Silver 2021 

Graphis Award - Sliver 2023 | Summit Creative Award - Silver 2021





“Now that I’ve had a chance to catch my breath from a hugely successful Ideon brand launch yesterday,

I wanted to congratulate you all on the outstanding, precise and elegant web and mobile experience

you have created for our clients and partners….first class!”

— Gary Agnew, CEO and Co-Founder Ideon Technologies