In response to the need for a comprehensive rebrand, Ideon, formerly named CRM GEO Tomography Technologies, was looking for a new identity to reflect its groundbreaking cosmic-ray muon technology. 

The name development process involved a deep dive into the company’s technology platform, leading to the creation of a brand strategy that defined Ideon’s persona, attributes, and value proposition. The result was the name “Ideon,” derived from ‘identify,’ ‘idea,’ and the reference to ‘muon’ and ‘on,’ emphasizing the company’s constant pursuit of being “always on” target, and the right path.

The new identity reinforces Ideon’s image as a true technology pioneer, creating emotional connections and engagement points across its audience. It also reflects Ideon’s commitment to innovation, trust and excellence, providing a cohesive and recognizable identity for the company in diverse contexts, including its website, collateral materials, stationery, motion graphics, advertising and trade show assets.

Graphis Awards - Silver Award - Branding 2023  

Summit Creative Award - Silver Award - Branding 2021